Director of HospitalitY
The Southern Growl Beer Company
Greer, SC

$60,000 - $75,000 a year -  Full-time

Location
155 North Buncombe Road
Greer, SC 29651

 

Who we are:

The Southern Growl Beer Company is an independent, family-owned and operated brewery serving the wonderful Greer, SC community.

Matt and Anna Bowes opened The Southern Growl Beer Company in 2014 as a small craft beer taproom built on a passion for good beer and service. Multiple expansions over the years have included adding a craft kitchen in 2016, moving to a new building in 2019 in order to brew beer in-house, and a brewery + patio addition in early 2022. With a laid-back atmosphere, TSG has become a place for the local community to gather to enjoy delicious beer and food. 

The Southern Growl team is proud to be super knowledgeable when it comes to beer, food, and pairing the two. The brewery serves from 70 taps featuring a wide range of in-house brewed craft beers, plus ciders, wine, mead, and house cocktails. In our tenth year of operation, we have a distribution footprint across North and South Carolina and have won a variety of awards on the local and state level.

The craft kitchen offers a seasonal, rotating food menu designed specifically to pair with beer, with a focus on sandwiches, shareables, and desserts all made from scratch. Even the bread is made in the in-house bakery. The brewery has a space for every gathering including an indoor dining room, a covered patio with an outdoor bar, and a large open lawn.

The Southern Growl seeks a Director of Hospitality for our main facility. The Director of Hospitality will have primary responsibility for all business operations, including facilitating and embracing the The Southern Growl culture, core values, and vibe. This is a full-time position, available immediately. This role will report to the Co-Owners and work directly with all departments: FOH, Kitchen, Bakery, Brewery, Sensory, Sales, HR, Marketing, and Administration.

Our Accolades:

  • 2020 Ryan Storey Entrepreneur of the Year from the Greater Greer Chamber of Commerce.

  • 2019 Rated #61st Best Bar in America According to Yelp

  • 2021 Best of the Upstate Consumer Awards

  • Winner: Best Brewery and Best Beer Selection on Tap

  • 2022 Best of the Upstate: Best Chef

  • 2022 Gold, Silver, and Bronze at Best of South Carolina Beer Competition

  • 2023 Best of the Upstate: All Around Restaurant, Chef – Eli Biggs, Family-Friendly Dining, Cocktails, Restaurant/ Bar

  • 2023 The Better Business Bureau Applause Award for meeting and exceeding advertising standards

  • 2023 Two Silver medals and a Bronze at the Best of South Carolina Beer Competition

  • Cicerone Certifications: Most of a single location in SC

    • 14 – Certified Beer Servers

    • 5 – Certified Cicerones®

    • 3 – Advanced Cicerones® (175 worldwide) 


Who You Are:

  • A Greenville County native (or a transplant intimately familiar with the area), you pride yourself on your deep connection to and experience in the food, beverage, and craft beer scene. You love the Upstate, have great relationships within the hospitality industry and are excited to be an awesome part of our community.

  • The big picture and daily service gets you excited. You are the person with the tactical know-how to manage a team in a world-class taproom.

  • A passionate leader. You confidently see and address problems as an opportunity to inspire your team that you’ve got their back.

  • A craft beer enthusiast with a desire to learn more about the business.

  • A growth mindset - always seeking opportunities for change, improvement, and growth.

Sound like you? We hoped so. Keep reading!


High-Level Goals:

  • Maximize and grow taproom revenue (food, alcohol, merchandise, public and private events) and profit while adhering to overall P&L budget goals.

  • Build, inspire and effectively lead a high-functioning taproom team that reflects our core values.

  • Ensure our guests’ experience is consistently excellent.

  • Seek opportunities to improve the taproom and the way we do things.

Responsibilities:

People

  • With support from HR, oversee all hiring and onboarding of taproom staff.

  • Lead and develop an engaged team, focusing on hospitality, education, and comradery.

  • Build and maintain The Southern Growl's culture and exemplify Core Values.

  • Understand and ensure compliance with company policies and Federal, State, and local food, alcohol, and employment regulations.

Operations

  • Achieve revenue targets and adhere to expense and capital expenditures budgets.

  • Ensure compliance with all taproom Standard Operating Procedures (SOPs) and develop new SOPs to ensure quality and consistency.

  • Analyze and report timely KPIs. Identify challenges and/or opportunities and act upon them.

  • Ensure administrative responsibilities are performed accurately and on time.

Taproom

  • Work with Events and Social Media Manager to plan programming to drive sales.

  • Develop community engagement strategies that foster and deepen relationships.

  • Communicate taproom maintenance, upkeep, and improvements to the maintenance department.

  • Ability to confidently work in every service position.

  • Partner with HR on employee evaluations and engagement.

  • Promptly address guest concerns and complaints.

Kitchen

  • Be familiar with food allergens and accommodations

  • Discuss menu changes with Executive Chefs and communicate weekly information to employees and customers.

  • Ability to run the expo station and have familiarity with kitchen service positions.

  • Understand DHEC regulations and ensure compliance with food safety.

  • Ensure food is presented in an attractive manner and at the proper temperature.

Qualifications:

  • 5+ years of bar or restaurant senior management experience, in a fast-paced environment.

  • Proven track record of hiring, building, and growing strong and diverse teams.

  • Business acumen, including the ability to identify insights from P&L and KPIs to build actionable plans and drive results.

  • Dynamic, action-oriented team player who is self-motivated and confident in making independent decisions.

  • Excellent problem-solving abilities.

  • Exceptional verbal and written communication skills.

  • High sense of urgency and energy.

  • Flexible schedule with the ability to work nights and weekends.

  • Familiarity with restaurant POS (Clover) and back-office systems.

  • Computer skills with proficiency in Microsoft Word, Excel.

Physical Requirements

  • Ability to climb, lift, reach, bend, stoop, and frequently lift at least 60 pounds.

  • Must be able to stand for up to 8 hours in a hot, wet, humid, and loud environment.

  • Uses repetitive motions.

  • Can move quickly when necessary.

  • Can work in both hot and cold temperatures.

  • Able to smile and carry a positive conversation in a variety of situations.

Time Requirements:

  • Full-time, 50+ hours per week.

  • The Southern Growl is open to the public from Wednesday to Sunday. Monday and Tuesday flexibility for administrative responsibilities.

  • 4 to 12-hour shifts depending on events and staffing

Optional, But Not Required:

  • Loves Dogs (Cats are great too)

  • Wordle expert

Success Metrics:

  • Taproom revenue and profitability

  • Guest satisfaction (Reviews and ratings on Google and Yelp)

  • Employee engagement

  • Staff turnover

  • Coworker evaluations

  • Execution of SOPs, including taproom appearance and cleanliness

  • Taproom KPIs

Compensation:

  • $60,000-$75,000, based on experience

Benefits:

  • Paid Time Off (vacation, personal, or sick days), increasing to 15 days after one full year of employment with the company. Accumulated bi-weekly per hour worked.

  • Paid parental leave

  • A daily shift credit to be used toward food/beverage

  • 30% employee discount

  • Annual merchandise credit

  • $300 wellness reimbursement per year

  • Flexible Time & Schedule

  • Company Holidays

The Southern Growl Beer Company is an equal-opportunity employer. We are committed to recruiting, training, compensating, and promoting our coworkers regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender, or any other protected class as required by applicable law.

The Southern Growl Beer Company is an E-Verify® registered Employer. E-Verify® is a registered trademark of the U.S. Department of Homeland Security www.dhs.gov/E-Verify